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What about your warranty?
It may be hard to imagine a world before Google; without social media and smartphones. But back in the day when a customer wanted to get a company’s attention about a broken or defective product or a failing installation they would invoke the “warranty” for a replacement or repair. Instead of paying the price to buy an entirely new product, the warranty would cover most or all of the cost. It’s essentially an insurance policy.
However, if a product breaks today or a customer has a bad experience with a business or an installation fails sooner than expected, customers have a variety of ways to get a company’s attention than just invoking a warranty. You may have seen how some customers will complain about a faulty product on Twitter. Others will share a bad experience with a business on Google reviews, Facebook, Instagram or other social media channels. That can quickly get a business’ attention and get them to make things right whether there’s a warranty or not. Today a customer’s social profile is their insurance because businesses worthy of trust and respect don’t want to risk losing a customer and spreading bad publicity about their product and/or service on the internet.
Let’s face it; dealing with warranty claims can be incredibly time consuming and frustrating for customers and businesses alike. Instead Trifecta Aluminum aims to invest in building relationships. Rather than offering a 5, 10 or 20 year warranty on workmanship with a list of what scenarios are and aren’t covered, we value improved customer experience. We take pride in our work and will make things right if they fail. That will lead to improved customer satisfaction and make the process simpler for everyone.
Trifecta Aluminum LTD is a member in good standing with the Workplace Safety and Insurance Board.